Creative, entrepreneurial brand marketing executive with extensive experience in omni-channel advertising campaigns, innovative activations and apps, agency and budget management and creative strategy.
With a constant focus on the customer, successfully drive traffic and brand consideration through impactful advertising, breakthrough engagements and brand positioning.
Experience
T-Mobile – Senior Manager, Advertising (2017-present), Senior Advertising Manager (2016-2017), Senior Creative Development Manager (2015-2016)
Managed the creative development of over $100 million in advertising including video, radio, DJs, OOH, influencers, display, print, native, sponsorships that were all customized to segment, demographic or locale for two brands in the last year alone.
Always pushing to innovate, our best in class DJ program has helped our network perception grow almost 30% where it had been stuck for years.
Conceived and managed digital engagement concepts for local events that are so fun, participants can’t help but post on their social feeds.
Built cross-functional partnerships to drive campaigns across a matrixed organization and managed multiple advertising agencies.
Filled our advertising library with authentic images of our employees, family and friends having “their best day ever”.
Lead team through a very fast paced, ambiguous environment while still meeting deadlines and producing some beautiful creative.
FoundID.com – Director of Sales and Marketing/COO (2011-2015)
Built a virtual, worldwide, lost and found ID service from original concept and turned it into a branding tool utilized by Forture 500 companies. As the only employee I managed every aspect of marketing, sales, strategy, product development and positioning, website and app build, advertising, influencer strategy, public relations, GTM execution.
Sourced, negotiated and managed all our outside marketing, printing, events, design, virtual and technical services on a shoe-string budget. Tracked ROI and process improvements.
ABC Legal Services – Marketing Director (2010)
Boosted sales pipeline 50% in 5 months through online and offline demand generation: PPC, customized landing pages, white papers, webinars, trade shows and association networking.
Developed market expansion strategy based on customer insights and analytics.
Medical Protective Company – Senior Marketing Specialist (2005-2009)
Increased new sales 23% and boosted retention by 10% through mix of channel and direct response marketing, brand initiatives, advertising, events, strategic partnerships, web, educational programs, public relations, collateral, trade shows and enabled sales teams.
Strategically lead the turnaround of the company’s wounded image and managed two advertising agencies.
Shape Corporation – Corporate Communications Manager (Grand Haven, MI, 2001-2005)
Created innovative marketing and sales techniques that directly led to 5 major programs with one customer alone; devised a problem solving library that is accessed worldwide; and helped to successfully manage a sea change in benefits for over 1,000 employees.
Led team that managed all communications at a Tier 1 automotive supplier, including internal and external publications and ads, human resources initiatives, web presence, intranet, community events and trade shows.
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