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OPENING DOORS

How I walked Found ID into Fortune 500 companies

By Katie Bandstra

December 6^th, 2014

handmade in seattle

It’s not easy building something from scratch. The details can be overwhelming, especially when you’re tackling the project by yourself. As the workhorse of the company, I created or managed every aspect of Found ID – including marketing, sales, strategic planning, changing focus from B-to-C to B-to-B, copy, design, mobile app and web site development, advertising, videos, customer service, operations, public relations, purchasing, acquiring a trademark, fulfillment, vendor management, trade shows and even a re-brand. (Phew.)

One of my favorite challenges was strategizing how to get our product in front of Fortune 500 companies and some of the biggest organizations in the world. My sales prospecting tools, processes and rigor successfully opened doors, created relationships and sales across multiple channels including IBM, Siemens, American Family, Liberty Mutual, American Airlines, Chase Bank, Celebrity Cruises, Holland America, Exact Macola, Virgin America, US Bank, American Express, Choice Hotels, JetBlue, Sandals, Ducks Unlimited, AARP and AAA.

OPENING DOORS

OPENING DOORS

OPENING DOORS

OPENING DOORS

OPENING DOORS

OPENING DOORS

CUstom Gets noticed. Every. time.

Want to impress someone? Do your homework. Learn their brand. Find the vector file of their logo or recreate it. Then create a custom presentation that speaks to their needs, reflecting their branding. People are visual and tactile. For potential clients to understand the branding ramifications - and even just how our product works, I created custom mailers, handouts for individual companies at trade shows, custom videos and presentations.

OPENING DOORS

Is that really a wall of gum?

Sometimes when you have a shoestring budget, an iPhone and a Seattle landmark (that’s really pretty disgusting), it’s all you need to create some interesting viral advertising. I just wish I had put on some powder.

© 2026 Katie Bandstra

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